Nice idea from ‘Wheelz’ – ‘campus car sharing’

4 Oct

I stumbled across this on Mashable

Wheelz is a new car sharing service in the US which connects students who own a car to students who need a car.

Launched last week, it’s focused on colleges and universities and lets students rent a car from other student-car-owners for an hourly or daily fee.

Renters sign up with their college email address and their Facebook account to reserve cars either through the Wheelz Facebook page, online, or through their iPhone app. You have to have a Facebook account to hire, which means you know exactly who you are renting your car out to.

Car owners set the price for rental (based on how new their car is etc) and they get 60% of the rental fee.

I’m not sure car owners would make a fortune but for cash strapped students it’s an easy way to make money and it satisfies a need for car-less students.

It’s a really simple idea and the branding is really good. The fact that it’s launching into existing communities means that it’s more likely to succeed and the startup has achieved $2 million in funding. I wonder if colleges in Ireland will see a similar service in the future.


Wingsuit Flyers

3 Oct
If this ever comes to Ireland I want to do it…
Genius marketing by GoPro more videos here

Facebook launches new ‘People Talking About’ feature for pages

3 Oct

Facebook has just launched a new feature for Facebook pages, ‘People talking about’ which will give fans more of an insight into the quality of the content and level of interaction between the brand and it’s fans.

The new metrics will measure ‘fan-initiated’ activity relating to a page such as liking a page, posting on a page wall, answering questions, sharing a page post and checking in at your place among others.

The new feature will break visitor stats down into ‘likes’, ‘friends of fans’ and ‘weekly total reach’ and it looks like there’ll be a shift from how many ‘likes’ a page has to how good the content is and how engaging fans are with the brand. It doesn’t measure sentiment however so for larger brands they can’t measure whether or not their fans are saying they are fantastic or the worst company in history. All the same, it is a nice tool for admins.

New iPhone 5: Will it be worth it?

3 Oct

Apparently the new iPhone 5 will be hitting our shelves in a matter of weeks. Apple are holding a press conference tomorrow, Tuesday, where it’s expected they’ll officially unveil the new model.

As a previous owner of the 3gs and 4, I’d be interested to see what improvements there’ll be with the new model.

Mashable published this infographic, courtesy of AYTM & PaidViewpoint which surveyed 1000 iPhone owners in the US.

Interesting to see that most people use their iPhone for texting and it’s no surprise that the number one reason people want to upgrade is for a better battery life; it has been the bane of my life on many an occasion.

How to get 3,000 Facebook fans in 1 hour…just get Mark Zuckerberg to like your page

3 Oct

This is probably the first example of the power of Facebook’s new Subscribe button (or the power of Mark Zuckerberg) – when the Facebook founder ‘liked’ the Facebook page of Moneyball, the new movie starring Brad Pitt.

Courtesy of @SimplyZesty

Full timeline at

10:10 am:     Mark Zuckerberg Likes the Page

1 hour later:     95,818 fans

The new Facebook ‘Subscribe’ button

3 Oct

Facebook recently launched a ‘Subscribe’ button (beside the ‘Message’ button) that lets you see publicly visible status updates from people who you aren’t friends with; a bit like following someone on Twitter.

When you subscribe to someone who is already your friend, you can choose how much of his or her content you want to receive; from All updates to Important updates only (like when they get a new job)

It sounds a bit complex; perhaps good for celebs and journalists who want to get their news out there to everyone all of the time but under the new feature, you can unfriend someone but they can still ‘subscribe’ to you. Stalkers delight perhaps…?

In saying that, you don’t have to subscribe to anyone and you can disable your own subscribe button. It sounds like a copycat of Google + which is a copycat of Twitter which is a copycat of…

We’ll watch how it goes.

Octane Cars & Coffee – October

2 Oct

Octane Cars & Coffee – October

from Dave Humphrey’s blog –


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