Facebook launches new ‘People Talking About’ feature for pages

3 Oct

Facebook has just launched a new feature for Facebook pages, ‘People talking about’ which will give fans more of an insight into the quality of the content and level of interaction between the brand and it’s fans.

The new metrics will measure ‘fan-initiated’ activity relating to a page such as liking a page, posting on a page wall, answering questions, sharing a page post and checking in at your place among others.

The new feature will break visitor stats down into ‘likes’, ‘friends of fans’ and ‘weekly total reach’ and it looks like there’ll be a shift from how many ‘likes’ a page has to how good the content is and how engaging fans are with the brand. It doesn’t measure sentiment however so for larger brands they can’t measure whether or not their fans are saying they are fantastic or the worst company in history. All the same, it is a nice tool for admins.

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